Data communication is the transfer of data from one device to the next via an transmission medium. It can be done via wired media, like twisted pair wire or coaxial cable, or wireless mediums like optical fibers or radio waves. The data must be encoded, encrypted and transmitted by the device that is sending it, then decoded and unencapsulated by the device that is receiving it. This is similar to the transmission of analog signals however, it is more complex and focuses on the exchange of binary data (1s and 0s).
To boost efficiency within an company, companies are making use of data communication to share information more efficiently with dispersed users. For example, an automotive manufacturer needed to communicate data to 6’000 untrained and dispersed dealers of spare parts to make sure that stock is in line with demand and reduce waste. This required communication through an unoptimized network for data transfer and the use a mobile application which was difficult for novice users to navigate.
Effective data communication starts by understanding your audience and how they see the data. It is about creating visuals to enhance the story and giving contextual information. It is also about articulating data in a clear narrative. It also involves tailoring the content to the specific audience according to their structure, technical proficiency and interest level. It is also about pushing the creative boundaries to make data-driven communication more impactful and memorable.
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